PRIVACY NOTICE

We aim to provide our users with an unforgettable experience, ensuring the security of the personal data they provide. We continually develop mechanisms to improve the security of the data shared with us. Additionally, we have all the necessary tools and procedures to ensure maximum security and privacy when conducting any transaction through our online platform.

RESPONSIBLE PARTY INFORMATION

For RUTOPIA TURISMO BIOCULTURAL, SOCIEDAD ANÓNIMA PROMOTORA DE INVERSIÓN DE CAPITAL VARIABLE (hereinafter referred to as “RUTOPIA”), the primary focus is on customer care and service. We are committed to protecting the personal data provided through the domains and subdomains https://www.rutopia.com and/or https://www.rutopia.com.mx (hereinafter the "WEBSITE"), which we administer to ensure the best experience. In strict compliance with articles 8, 15, 16, 33, 36, and related articles of the Federal Law on Protection of Personal Data Held by Private Parties (“LFPDPPP”), we inform you that we are responsible for the use and protection of the personal data you provide. We have implemented necessary security measures to keep your personal information safe and secure from any attempt at breach.

Additionally, our address is located at Calle Francisco Sosa number 29, Colonia Del Carmen, Alcaldía Coyoacán, Mexico City, Postal Code 04100.

PURPOSE OF THE PRIVACY NOTICE

This Privacy Notice is provided to inform you, as the "Data Subject" of the personal data provided, about the treatment that will be given to the data, and to provide precise information for the exercise of your rights of access, rectification, cancellation, and opposition, hereinafter referred to as “ARCO RIGHTS,” which are described as follows:

  1. Right to Access: The Data Subject has the right to access their personal data held by RUTOPIA, except in cases provided by law.
  2. Right to Rectification: The Data Subject has the right to rectify their personal data when it is inaccurate or incomplete.
  3. Right to Cancellation: The Data Subject has the right to cancel their personal data at any time. RUTOPIA may deny the cancellation of data as stipulated by law.
  4. Right to Opposition: The Data Subject has the right to object to the processing of their data at any time and for legitimate reasons.

The LFPDPPP aims to protect personal data held by private entities to regulate its legitimate, controlled, and informed treatment to guarantee the privacy and right to informational self-determination of individuals. In compliance with article 16 of the aforementioned law, this document informs you of: (i) the ways of obtaining information; (ii) the information we collect from you; (iii) the reason and manner of using it; (iv) possible transfers to third parties; (v) the purposes of data processing; (vi) your ARCO rights and how to revoke your consent, which you can exercise before RUTOPIA to have full control and decision over the personal data provided.

This Privacy Notice is applicable to Data Subjects of Personal Data obtained directly, indirectly, or personally by RUTOPIA through contracts, letters, information requests, as well as the various forms on the WEBSITE or any other specified means referencing this Privacy Notice.

FORMS OF OBTAINING YOUR INFORMATION

RUTOPIA obtains, stores, and processes your personal information due to the current or future legal relationship that exists with you, as well as the registrations and form fillings conducted through the WEBSITE.

Additionally, RUTOPIA may obtain your data personally when you physically provide it to one of our employees and/or authorized personnel, directly or indirectly, and through technological means or correspondence designated for this purpose, as well as through the WEBSITE and indirectly through public databases or third parties that provide it to us for the fulfillment of the legal relationship you have with RUTOPIA.

THE INFORMATION WE COLLECT

The personal data that RUTOPIA obtains directly, indirectly, and/or personally from its users, clients, suppliers, and/or any person related to its services includes:

  • Name, Surname, nickname, email, phone, user password, date of birth, gender, city of origin, Facebook account, health conditions, food preferences, official identification, currency type, languages spoken, biography, traveler profile, emergency contact.
  • Opinions related to the quality of the service provided by RUTOPIA and its suppliers.
SENSITIVE DATA

In accordance with LFPDPPP, RUTOPIA requests, collects, and/or stores sensitive personal data obtained through the forms on the WEBSITE, consisting of present and future health status, as well as food preferences to provide a better experience.

PROTECTION

RUTOPIA has implemented technological and non-technological authentication measures to obtain the express consent of the data subject when necessary. The security and confidentiality of the data provided by users to provide the service are protected by a secure server under the Secure Socket Layer (SSL) protocol, ensuring that the transmitted data is encrypted for security.

To verify that you are in a protected environment, ensure that an "S" appears in the navigation bar. Example: http S ://.

However, despite having more secure tools every day, the protection of data sent over the Internet cannot be guaranteed 100%. Once received, we will do everything possible to safeguard the information.

To ensure that personal data is treated in accordance with LFPDPPP, RUTOPIA complies with the following principles:

  1. You will be informed of the purposes of processing your personal data, collecting only the data necessary to fulfill these purposes, and not using them for purposes other than those established in this privacy notice.
  2. Adequate maintenance will be carried out to ensure your personal data is correct and updated; if necessary, data will be retained in accordance with applicable law.
  3. Security measures have been implemented to guarantee the protection of your personal data.
THE USE OF YOUR PERSONAL INFORMATION

RUTOPIA processes your personal information for the following purposes:

  1. To initiate, fulfill, maintain, negotiate, and terminate the legal relationship between RUTOPIA and you;
  2. For the functioning, returns, billing, administration, provision, expansion, and improvement of our services. Billing data is collected by third parties;
  3. To deliver notifications, requirements, letters, or informational bulletins, or to respond to your requests related to the services we provide, inside and outside the WEBSITE;
  4. For the fulfillment of the contractual relationship derived from the use of WEBSITE services in accordance with the terms and conditions published at: RUTOPIA Terms and Conditions;
  5. For the transfer of your information in applicable cases as outlined in the section "WHO WE CAN SHARE YOUR INFORMATION WITH" of this notice;
  6. For the prevention or reporting to different authorities of illegal acts or events;
  7. For sending advertising and new projects published through email, marketing, physical and telephone advertising in a personalized manner or for commercial prospecting, either by us or third parties duly authorized;
  8. To fulfill the exercise of your ARCO rights;
  9. For the fulfillment of contractual relationships with RUTOPIA, in which they can only be processed to meet the purposes of said relationship, in the manner and terms established in this section on the use of your personal information.
  10. For statistical purposes related to the tourism sector and/or any other related area, whether for publication and/or internal control.

WHO WE CAN SHARE YOUR INFORMATION WITH

For the correct provision of its services, RUTOPIA may disclose and/or transfer your personal information, in whole or in part, to third parties, both national and foreign, to fulfill one or more of the purposes mentioned in this Privacy Notice, in the following cases:

  1. To individuals and/or entities affiliated with or related to RUTOPIA for tax and administrative verification, review, and certification purposes;
  2. To the Tax Administration Service and companies providing electronic billing services for the issuance and sending of Digital Tax Receipts over the Internet.
  3. To individuals and/or legal entities acting as tourism service providers contracted by you through the WEBSITE managed by RUTOPIA, for the effective provision of their services in accordance with the terms and conditions published at: RUTOPIA Terms and Conditions;
  4. To third parties to protect and defend the interests and rights of you, RUTOPIA, and/or other third parties;
  5. To third parties to protect the safety and/or interests of you, the staff and/or affiliates, their clients and suppliers, or the general public;
  6. To different authorities for the resolution of requirements or as stated in any legislation or regulation;
  7. To send notifications of offers, notices, and/or promotional messages; marketing, advertising, and/or telemarketing communications about new or existing products and/or services; conduct statistical surveys; market studies on consumption habits, interests, and behavior; run benefits and incentives programs; participate in social networks, chats, and/or discussion forums; participate in events, trivia, contests, raffles, games, and/or draws; evaluate the quality of services; and generally for any activity aimed at promoting, improving, and evaluating our services and/or products.
  8. RUTOPIA may transfer the personal data held in its databases to any of its subsidiaries and/or subsidiaries, or even to third parties, national or foreign, unless the data subjects expressly object, as stipulated by LFPDPPP.
  9. To governmental institutions related to the tourism sector, for statistical purposes.
USE OF TOOLS FOR AUTOMATIC DATA COLLECTION

Cookies are text files that are automatically downloaded and stored on the user's computer hard drive when navigating a specific Internet page, allowing the Internet server to remember certain data about this user, including preferences for viewing pages on that server, name, and password.

Web beacons are images embedded in an Internet page or email, which can be used to monitor a visitor's behavior, such as storing information about the user's IP address, duration of interaction on that page, and the type of browser used, among others.

We inform you that we use cookies and web beacons to obtain personal information from you, such as the following:

  1. Your browser type and operating system.
  2. The Internet pages you visit.
  3. The links you follow.
  4. The IP address.
  5. The site you visited before ours.

These cookies and other technologies can be disabled. To learn how to do this, consult your browser's manual or the section on cookies on your website.

CHANGES IN THE PRIVACY NOTICE

RUTOPIA reserves the right to make changes to this Privacy Notice at any time, in compliance with the LFPDPPP. The updated version of the Privacy Notice will be made available to you via our website. We recommend periodically reviewing the content of this Privacy Notice.

CONTACT INFORMATION

If you have any questions or concerns about the privacy practices of RUTOPIA, or if you wish to exercise your ARCO rights, you can contact us at:

Calle Francisco Sosa number 29, Colonia Del Carmen, Alcaldía Coyoacán, Mexico City, Postal Code 04100.

Alternatively, you can reach us through our website contact form or via email at: privacy@rutopia.com

CONSENT

By providing your personal data to RUTOPIA and not objecting to this Privacy Notice, you consent to the collection, use, transfer, and storage of your personal data as described in this Privacy Notice.